Manages design and production of planned sales & marketing programs for the agronomy department of Ag Plus.
Essential Duties and Responsibilities include the following. Other duties may be assigned. · Assists in establishing strategic marketing and sales plans to achieve corporate objectives for agronomy products and services. · Develops and executes marketing and sales programs to achieve stated objectives regarding revenue, profitability, and market share for the agronomy department. · Helps manage the agronomy marketing and sales budget through direct reports or the sales and marketing team. · Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage. · Negotiates contract terms with outside agencies and suppliers for agronomy related items. · Communicates with outside advertising agencies on ongoing agronomy department campaigns. · Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs. · Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness. · Plans and conducts market research to identify opportunities for increased sales. · Maintains customer database and approves the use of internal and external mailing lists. · Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development. · Provides post-event reports, analysis, and regular status reports on marketing and sales programs for the agronomy department. · Plans, promotes, and executes agronomy sales meetings and community and goodwill events. · Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events. · Helps plan, develop and implement Ag Plus’ policies and goals. · Perform other activities as directed by the President/CEO. Supervisory Responsibilities Directly supervises assigned employees involved in company-wide agronomy sales. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience Bachelor's degree (B. S.) from four-year college or university; and a minimum of ten years related experience and/or training; or equivalent combination of education and experience. Language Skills Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Mathematical Skills Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Reasoning Ability Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Computer Skills To perform this job successfully, an individual should have knowledge of Accounting software; Database software; Internet software; Spreadsheet software and Word Processing software. Certificates, Licenses, Registrations Valid driver’s license. Other Skills and Abilities Voluntary training in providing First Aid and CPR Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl and taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities. While performing the duties of this Job, the employee is frequently exposed to toxic or caustic chemicals. The employee is occasionally exposed to moving mechanical parts; high, precarious places; fumes or airborne particles and outside weather conditions. The noise level in the work environment is usually moderate.
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